About Us

Great Salsa with a Purpose

Salsa for Change came into existence with one question in mind: How can we make a positive difference locally and globally? Founded by two entrepreneurs, Brad Harvey and Sonia Gutierrez, Salsa for Change was their answer to that big question. They decided to organize as a benefit corporation and donate $1 of every jar sold to nonprofits. The current campaign benefits New Beginnings in South Fayetteville who are building transitional housing for people experiencing homelessness. Every time you dip a chip, make enchiladas or tacos, you’ll know that you’ve done your part to help make the world a happier place, one jar of salsa at a time.


What is a Benefit Corporation?

Salsa for Change is a registered benefit corporation in the State of Arkansas, but what does that really mean? Well, unlike a traditional corporation, in which the only goal is to turn a profit for shareholders, benefit corporations bear in mind their impact on society and are created with the broader goals of making a positive and measurable impact, while still turning a profit. We’re serious in our commitment to change and in our Articles of Incorporation, we explicitly state that we will donate $1 of every jar sold to aid great non-profits in their missions. Transparency is another key aspect of the benefit corporation and as such, we are required by law to show exactly how we are serving the public good through our business. At Salsa for Change, we’re here for more than money. We make delicious salsa to change the world, and you can know that everything we do as a company is with that goal in the forefront of our minds. Grab a great jar of salsa and dip a chip for change. That’s what we’re all about.